Medium

Valerio Zanini

Valerio Zanini

·

Sep 26, 2025

4 Lessons Learned from Customer Interviews

One of the magic powers of Product Managers is to conduct customer discovery interviews. It had been a long time since my last session, so…

4 Lessons Learned from Customer Interviews

Valerio Zanini

·

Aug 26, 2025

AI Adoption Success: Lessons from Three Industry Leaders

The artificial intelligence revolution is no longer a distant promise-it’s reshaping industries today, and companies that hesitate risk…

AI Adoption Success: Lessons from Three Industry Leaders

Valerio Zanini

·

Nov 29, 2023

Scrum Master competency ladder

What is the role of the Scrum Master and how does the role grow together with the career opportunities for a Scrum Master? The Scrum Master…

Scrum Master competency ladder

In

Agile Insider

by

Valerio Zanini

·

Oct 19, 2023

I asked AI for help with a Retrospective

Running the Sprint Retrospective always in the same way (e.g. “What went well, what didn’t go well, what can we improve?”) is not going to…

I asked AI for help with a Retrospective

Valerio Zanini

·

Oct 14, 2023

Incremental VS iterative approaches

Is Scrum incremental or iterative?

Incremental VS iterative approaches

In

Agile Insider

by

Valerio Zanini

·

Sep 15, 2023

System Story and Job Story formats: Not everything is a User Story

The System Story and the Job Story are two alternative formats to describe Product Backlog Items (tasks in a backlog) when the User Story…

System Story and Job Story formats: Not everything is a User Story

In

Bootcamp

by

Valerio Zanini

·

Sep 11, 2023

There is no Agility without Product Thinking

Agile practices have been around a long time, but without Product Thinking it is hard to build the right products.

Agile breaks without Product Thinking

In

Agile Insider

by

Valerio Zanini

·

Aug 23, 2023

Planning with Velocity and Capacity

In a recent survey to a group of Scrum Masters, I asked a question about the definition of Velocity and I got a 50–50 split in the…

Planning with Velocity and Capacity

Valerio Zanini

·

Aug 22, 2023

Build extreme empathy for your customers

Spend a day in the life of your customers and change perspective

Build extreme empathy for your customers

Valerio Zanini

·

Aug 21, 2023

If Agile fails, blame Product Management

Agile practices have been around a long time, even before they were formalized in the Agile Manifesto (2001). They promise to accelerate…

If Agile fails, blame Product Management

Valerio Zanini

Valerio Zanini

Product Management expert, Certified Scrum Trainer, keynote speaker, co-founder of Spark Engine and Truly Scrum

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